Motivation 3.0

What It Is:

Motivation 3.0 is a concept attributed to Daniel Pink in his book “Drive: The Surprising Truth About What Motivates Us.” It represents a shift in our understanding of motivation beyond traditional approaches (Motivation 1.0 – basic survival needs, and Motivation 2.0 – carrot-and-stick rewards and punishments). Motivation 3.0 is based on three key elements: autonomy, mastery, and purpose.

1. Autonomy:
   • The desire to direct our own lives. It involves having control over our work, making decisions, and having the freedom to pursue our interests.
2. Mastery:
   • The urge to get better at something that matters. It’s the desire to improve, grow, and develop skills in areas that are personally meaningful.
3. Purpose:
   • The yearning to do something that serves a larger cause beyond ourselves. It involves working towards goals that contribute to a greater good.

How to Use It:

Using Motivation 3.0 in Agile Coaching:

1. Autonomy in Agile Teams:
   • Foster an environment that promotes autonomy. Allow team members to have a say in how they approach their work, make decisions collectively, and encourage self-organization.
2. Skill Development (Mastery):
   • Support continuous learning and skill development. Provide opportunities for team members to acquire new skills, share knowledge, and improve their expertise.
3. Aligning Work with Purpose:
   • Connect the work of the team to a larger purpose. Help team members understand the impact of their contributions on the overall success of the project or organization.
4. Feedback and Recognition:
   • Provide regular feedback and recognition. Recognize achievements and milestones, and give constructive feedback that contributes to the team’s mastery and growth.
5. Goal Setting and Alignment:
   • Collaboratively set goals that align with both individual and team purposes. Ensure that the team’s objectives contribute to the broader organizational mission.
6. Encouraging Creativity:
   • Motivation 3.0 thrives in environments that encourage creativity and innovation. Provide time for experimentation, idea generation, and exploring new approaches.

References:

1. “Drive: The Surprising Truth About What Motivates Us” by Daniel H. Pink:
   • Daniel Pink’s book “Drive” is a comprehensive exploration of Motivation 3.0. It delves into the science behind the concept and provides practical insights.
2. Daniel Pink’s Talks and Interviews:
   • Explore talks and interviews by Daniel Pink where he discusses Motivation 3.0, autonomy, mastery, and purpose. Start with the animated version by RSAnimate.

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