70. Agile Marketing with Stacey Ackerman

70. Agile Marketing with Stacey Ackerman

Vic was joined by Chris Hurney (@chris_hurney) and first-time guests Stacey Ackerman(@agile4marketers) and Cliff Rosa(@mrrosa2) to discuss Stacey’s favorite topic: Agile Marketing. Some questions covered include:

  • How does a Sales/Marketing group’s use of Agile differ from IT’s
  • What is Business Agility?
  • How has Agile for Marketing evolved and where is it now?
  • Do you need to be expert in Scrum or Kanban in order to implement Agile for Marketing?

Resources mentioned in this episode:

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